Inside the report
What a free website audit actually checks
Six areas, more than fifty individual signals. Everything below is measured against your live site, not a generic template, and everything is explained in language you can act on without a developer sitting next to you.
Search visibility
Whether Google can find, understand and rank what you have published.
- Indexing status and anything blocked by robots rules
- Title tags and meta descriptions: missing, duplicated or truncated
- Heading structure and whether each page has exactly one H1
- Local business schema, and whether your address and phone are machine readable
- Internal linking depth: pages nobody can reach in three clicks
Speed and Core Web Vitals
Pulled from Google's own field and lab data, because that is the data Google ranks on.
- Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift
- Total page weight and how much of it is render-blocking
- Images served at the wrong size or in outdated formats
- Third-party scripts loading before your own content
Mobile experience
Most Florida small business traffic is a phone in a parking lot. The audit grades the site the way that visitor meets it.
- Readable text without pinch-zoom, tap targets big enough to hit
- Content that overflows the viewport sideways
- Phone number tappable, address linked to maps
- Forms usable one-handed
Conversion and trust
Traffic you already have, leaking. Usually the cheapest thing on the list to fix.
- Whether a visitor can tell what you do within five seconds
- Calls to action: present, visible, above the fold, and repeated
- Trust signals: reviews, real photos, real names, a real address
- Form friction and how many fields you are asking for
AI readiness
A growing share of buying research now happens inside ChatGPT, Google AI Overviews and Copilot. Those systems read your site differently than a human does.
- Whether your services, areas and pricing exist as text, not only inside images
- Structured data an AI assistant can quote accurately
- Content depth on the questions people actually ask
- Whether AI crawlers are blocked without you knowing
Security and hygiene
The things that quietly become an emergency.
- HTTPS, certificate expiry and mixed content warnings
- Security headers and how visitor data is handled
- Outdated WordPress core, plugin and theme versions with known issues
- Broken links, 404s and redirect chains